This post explores how the media landscape has shifted over the past few years.
In the digital media landscape, what we see on the internet is mostly chosen by algorithms which are formed by our online habits. Each social media platform uses its own programmed system to propose new content and suggest product that will interest the user. The types of media content examples that will be revealed to a user is designed to keep users engaged. The algorithms are developed to keep individuals stimulated by suggesting and promoting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be practical, it can restrain the areas of media that individuals are subjected to, producing more division and prejudice amongst users around social concerns. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media channels in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user generated material in the media landscape.
The rise of internet content has totally changed what is meant by the term mass media. Previously, mass media adhered to a hierarchical design, using a click here top-down media design. Typically, a small group of professionals, such as newspaper editors or broadcasters, who would create material for big audiences who mostly just consumed it. Nevertheless, these days, with the help of the web, the face of media has seen considerable modification, making the usage and accessibility of media a lot more open and interactive. With access to popular social media platforms, new media examples are revealing that people can create and share their own content, just as quickly as they can absorb it. Social media has permitted anyone to add to public conversations, rather than just the major media firms consequently as a result, mass media is no longer controlled by a few huge voices. Instead, it is spread across countless user stories worldwide.
In the present day, online platforms have made it considerably much easier for everyone to create and distribute content. Formerly, creating content for a wide audience mandated connectivity to a series of essential resources and funding. Currently, with the use of smartphones and typical digital innovations, digital media content examples for instance, short form videos, website posts and podcasts can be quickly developed with simply a couple of basic devices, as well as reaching a large audience, really quickly. This has opened the door for more diverse voices, specifically those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media platforms, meaning that social media has created a space for underrepresented communities to share their narratives.